"I found the workshop to be thought-provoking, informative and incredibly valuable – thank you!"

Management guru Peter Drucker once wrote, "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation." Indeed, research has shown that B2B companies with robust marketing programs typically grow 2-5 times faster than those without them.

Many B2B companies excel at innovation but are challenged with marketing. In this five-hour marketing masterclass, experienced B2B marketer Louis Gudema will teach you a proven framework for business growth, and how to use AI to accelerate results from your marketing, leading to increased sales and revenue.

You will learn:

1. What is marketing and why it is so central to business success
2. How to cut through all the noise around marketing to understand what can work for your company
3. The two major categories of marketing programs and how B2B companies can get the balance right between them.
4. Dozens of marketing tactics that you can use to build your brand and generate leads and sales, and many examples of outstanding B2B marketing
5. How marketing can work with sales to identify opportunities and increase their effectiveness.
6. How to use AI at every step of your marketing program to make it more efficient and successful.
7. Other marketing tech that can greatly accelerate the impact of your program.

Participants will come away with a much better idea of how they can use marketing to accelerate the growth of their company.

And Massachusetts companies can get Louis' five-hour masterclass for free through the Commonwealth Corporation's Workforce Training Fund Program's Express Program. It will be delivered in two, 2-1/2 hour sessions. A separate version is available for startups.

To schedule an "AI-Enabled B2B Marketing Masterclass" for your company contact Louis Gudema today

Louis Gudema is a fractional CMO for B2B startups and growth stage companies, and a mentor in MIT's Venture Mentoring Service. In his 30-year career, Louis has helped hundreds of B2B companies from MIT startups to the Global 2000 improve their business results. His Bullseye Marketing, now in its second edition, has been named Marketing Book of the Year and One of the Best Marketing Plan Books of All Time.