B2B companies with robust marketing programs typically grow 3-5 times faster than those without them. You can use this marketing maturity model to see how your company stacks up.
The Bullseye Marketing Maturity Model provides organizations with a comprehensive framework to assess and improve their marketing capabilities across the three phases of the Bullseye Marketing framework:
Phase 1: Leverage Your Existing Assets
Phase 2: Sell to People Who Want to Buy Now
Phase 3: Grow Your Brand's Awareness and Mental Availability
This assessment evaluates your organization across five maturity levels for each capability within these phases, providing you with a clear picture of your current marketing maturity and a roadmap for improvement.
Disordered
Nothing, up to basic, unstructured activities with limited strategy or measurement
Developing
Some structured processes but primarily reactive with inconsistent execution
Defined
Established processes with regular execution and basic measurement
Advanced
Data-driven approach with continuous optimization and integration
Leading
At least strategic excellence with innovative approaches and industry-leading results