Evaluate Your Marketing Maturity

B2B companies with robust marketing programs typically grow 3-5 times faster than those without them. You can use this marketing maturity model to see how your company stacks up.

About the Bullseye Marketing Maturity Model

The Bullseye Marketing Maturity Model provides organizations with a comprehensive framework to assess and improve their marketing capabilities across the three phases of the Bullseye Marketing framework:

Phase 1: Leverage Your Existing Assets

Phase 2: Sell to People Who Want to Buy Now

Phase 3: Grow Your Brand's Awareness and Mental Availability

This assessment evaluates your organization across five maturity levels for each capability within these phases, providing you with a clear picture of your current marketing maturity and a roadmap for improvement.

Maturity Levels

Level 1

Disordered

Nothing, up to basic, unstructured activities with limited strategy or measurement

Level 2

Developing

Some structured processes but primarily reactive with inconsistent execution

Level 3

Defined

Established processes with regular execution and basic measurement

Level 4

Advanced

Data-driven approach with continuous optimization and integration

Level 5

Leading

At least strategic excellence with innovative approaches and industry-leading results